Marketing & Sales Analytics

Optimize Marketing & Sales with Data-Driven Insights in Power BI

Boost efficiency, improve resource allocation, and gain customer behavior insights with advanced analytics. Track conversions, enhance retention, and maximize customer loyalty effortlessly.

Marketing & Sales Analytics

Optimize Marketing & Sales with Data-Driven Insights in Power BI

Boost efficiency, improve resource allocation, and gain customer behavior insights with advanced analytics. Track conversions, enhance retention, and maximize customer loyalty effortlessly.

Why Choose Our Marketing and Sales Analytics Solution

DASHBOARD OVERVIEW

Access Real-Time Metrics Across Marketing, Sales, and Product Use

Monitor new registrations, subscription trends, and accumulated sales metrics. Quickly filter data by regions, platforms, and subscription types, gaining a clear view of growth and engagement across different customer segments to enhance targeted strategies.

SUBSCRIPTION PERFORMANCE METRICS

Track Subscriber Dynamics for Business Growth

Analyze active and new subscribers over time, segment by subscription type and geography, and monitor trends in churn and retention. These metrics help identify opportunities to optimize both customer acquisition and retention strategies for long-term value.

CONVERSION FUNNEL ANALYSIS

Optimize the Conversion Pathway

Our funnel analysis provides insights into customer drop-off points and conversion stages, enabling targeted improvements in the customer journey. These insights allow you to fine-tune onboarding, subscription offers, and product engagement tactics to maximize conversion rates.

ACTIVE USER TRENDS

Monitor Active User Trends Across Platforms and Regions

Track changes in active users over time, distinguishing between free and paying users across different devices and geographic regions. These insights help optimize content delivery, personalize marketing efforts, and refine product features to match user preferences.

GEOGRAPHIC INSIGHTS

Leverage Geographic Insights for Market and Product Strategy

Visualize user and subscriber distribution by country to better understand regional engagement patterns and adjust marketing and product strategies accordingly. This data supports localized campaigns and tailored content to maximize relevance in each market.

SUBSCRIPTION AND RETENTION

Analyze Performance Across Devices and Platforms

Track engagement, retention, and subscription metrics for each platform (e.g., iOS, Android, Web). By understanding which platforms drive the most value, you can prioritize development and marketing efforts to optimize user experience and product performance.

CONTENT ENGAGEMENT METRICS

Discover Which Content Resonates Most with Users

Break down content performance by type, viewing time, and platform. These insights help you identify popular content categories, refine product features, and focus on creating high-impact content that drives user engagement and customer satisfaction.

QUERY TRENDS AND SEARCH DATA

Understand User Interests with Search Query Data

Track top search queries and analyze trends over time to gain insight into what users are actively seeking. This data supports product development by highlighting high-demand topics, helping you anticipate future needs and adjust content accordingly.

REVENUE AND FINANCIAL INSIGHTS

Monitor Revenue Trends and Financial Impact

Gain detailed insights into subscription revenue, user spending patterns, and the financial returns of specific campaigns or products. These financial insights allow you to refine pricing strategies, prioritize high-value offerings, and maximize ROI.

USE AND VIEWING TIME ANALYSIS

Analyze Content Viewing Patterns for Deeper Product Engagement

Track viewing time across content types, devices, and programs, allowing you to see which content drives the most engagement. This data enables tailored content strategies that enhance user retention and support customer satisfaction.

Ready to Elevate Your Marketing Strategy?

Schedule a free consultation to learn how our Marketing Analytics solution can provide actionable insights to boost growth, improve retention, and refine your offerings.